When a prospect responds yes, but only if they get a discount

When should you offer discounts?

Downsides of discounting

How to respond to, “How much discount can we have?”

#1: During discovery calls/meetings or online demos

#2: When they raise the issue as soon as prices are mentioned

#3: Give them a discount, in exchange for . . .

#4: Ask them what they consider a reasonable discount is?

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