Hi, it’s Jói, which means it’s Friday! In my neck of the woods we’ll be celebrating Christmas in a little more than 48 hours (we start at 6 PM on Christmas Eve). I’m happy to report that I’ve bought all the presents 🎅
I wish you Happy Holidays! May you have a peaceful and wonderful time.
Tool of the week
I mentioned this tool back in issue #81 and that I’d like to try it, and now I’m in a trial. It’s a more powerful email automation tool than Mailshake, which I’ve been using, as it lets you do A/B testing, creates suggestions for tasks such as calling a contact who has opened an email several times but not responded, and allows you to make phone calls right from the Reply system. Importantly for many folks out there, it works not just with Gmail but also with Outlook or Exchange. Finally, for Gmail users, there’s an extension that lets you do things like add a contact to a follow-up campaign just as you’re writing an email to them. Very cool stuff.
Tools discovered recently
Good looking exit intent pop-up for WordPress that integrates with MailChimp. It lets you use testimonials to help increase conversions. $49 lifetime.
Tons of sound tracks and sound effects that are licensed for use in videos you share on Facebook.
Madyourself is an online ad builder to create visual HTML5 ads for any ad servers. Freemium.
Easy project management software for companies and teams of all sizes. Supposed to be more capable than e.g. Asana and Trello, while being a lot less complex than something like Wrike. Free trial.
This looks similar to Firesub which I posted recently and have been using, but possibly with a few more features such as capturing structured data as part of running checklists. Freemium.
Articles for this week
Great lessons learned from Andrew Chen, who’s been writing professionally for a decade.
Seems that bribes for mentions and articles happen all the time. Interesting read.
Really in-depth article about the “Land & Expand” strategy used by Dropbox, Basecamp, Atlassian and others to grow to huge size without much of a sales team.
Have you noticed content marketing getting harder, with all the tons of content out there? I have. This article talks about an alternative, which is to build free tools as lead magnets.
If you’re into SEO, you may want to check out some of these.
A nice lessons-learned piece if you’re up for a long read.
That’s it for this issue
This is the last issue this year, as I’ll take a little break next week and be back on January 5th.
Thank you for reading my newsletters this year. It’s a privilege to have your ear and I hope you are getting some value from the resources I find for you.
I look forward to writing to you again in the New Year!