StartupResources.io — Issue #71
Another week, another newsletter, this one a couple of days earlier than usual. The reason for that is, there’s a fantastic deal on my startup CrankWheel’s product over at Appsumo, and I would feel weird if I didn’t tell you guys about it early on, in case it sells out.
It was pre-released to a limited audience on Thursday, and it’s going live in Appsumo’s newsletter in about 8 hours.
Since Thursday, I’ve been working pretty much 16-hour days responding to questions on Appsumo, and gearing up for the launch in other ways.
For the same reason, I haven’t had time to finish writing the 2nd part of The $0 Subscription Startup Stack. Sorry about that, it’s coming soon though.
You can expect a blog post from me about getting listed on Appsumo once the whole process is done. It’ll be complete in about 60 days once I see how many refunds are requested, how many users we get, what kind of quality feedback they’re giving, etc. Lots of things learned already.
Community survey results
I’ve been using Survicate for the simple surveys in the last couple of issues, but it turns out their free plan is too limited (50 responses per month, not 50 per survey as I had thought). If anybody knows of a free tool for these kind of one-click surveys, please let me know!
The results of last week’s survey were quite interesting. About 75% of respondents are either looking for funding at all, or are still bootstrapping but planning for funding later.
I’ve been posting some funding-related articles lately. Too many?
If you can get your product on Appsumo, it seems like a fantastic avenue for growth. Not sure whether it made a difference, but we registered with them about 8 months ago.
Tool of the week
I absolutely love Beeminder, and have been a user for several years. It’s a tool to make a contract with yourself (a contract involving money!!) to do more or less of certain (quantifiable) things, or achieve quantifiable goals, such as for tracking weight loss, reading a number of pages per day, blogging a number of hours per day, biting your nails fewer than one day a week, following diet guidelines. It’s especially great for tracking progress towards goals that aren’t all-or-nothing: For example, I used it to stay on track to follow, on average, 3 out of my 5 diet guidelines. Most days I’d follow them all, some days none, and so forth. I lost a lot of weight, and it was a lot easier than an all-or-nothing type of diet. These days I use it to make sure I spend the time I intend on writing blog posts for StartupResources.io, going to the gym X number of times per week on average, etc. I strongly recommend it!
Tools I actually used recently
APIANT is like Zapier, but it lets you go a lot deeper. You can dig into the internals of how the integrations work, you can build your own API integrations, and you can even pay the APIANT team to add integrations. They also have plans for systems integrators (where you have one APIANT account and run tons of integrations for customers) and for SaaS companies, where APIANT is handling integration work behind the scenes for your software. I spoke to their founder, Fred, a couple of months back, he was nice and I think they have a pretty cool vision.
Tools discovered recently
I thought this was pretty cool: Set up a rule to forward your customer signup emails to their system, and they will post enriched lead information to a Slack channel of your choice.
This is an automated content generator, dubbed “A quick, coherent starting point for your articles.” Interesting for sure, useful maybe.
Business finance management built just for freelancers, small businesses, and busy professionals. Looks slick.
You could call it an article but I’m calling this great checklist a tool. Follow this to significantly increase the chances your content will work well for SEO.
Inspiration for your next landing page design.
Discounts for our Audience
You can get a pretty fantastic deal on CrankWheel over at Appsumo right now. $39 for lifetime access to a plan that’s significantly bigger than our entry-level $75/month plan.
Articles for this week
This has been making the rounds, so you might have seen it, but I thought it might resonate with you folks seeing as it seems the majority of this community hasn’t raised any money yet, and many don’t plan to.
I thought this one was interesting. Have we seen the last huge technology company started? I think probably not, it’s just that we can’t predict the next big platform that will drive the next batch of hugely high-growth companies, but what say you?
TL;DR: 1. Master customer retention. 2. Focus on viral marketing. 3. Understand who your early adopters are/will be. It’s an interesting article, although I think premise #2 is debatable, take for example Salesforce which I don’t think was ever viral.
Another “3 most important” type article, this one is also good, and it’s by Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, which is one of my favorite books to recommend to product folks.
That’s it for this issue
Wish me luck! I’m going to be waking up at 3AM (that’s when the deal goes live) and we’re making sure we have everything lined up just right so that we can handle the flood of questions and potential support requests that will be coming in.
Until next week, take care out there in startup land.
If you have development needs and need to find solid talent quickly, I’d recommend taking a look at Toptal. They screen to find the top 3% of developers, and there’s a 2-week no-risk guarantee if they don’t match you with someone you think is great.
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