Thank you for opening my email! Every Friday I send out one of these, I love writing them for you and I’m so glad you’re reading.
One current thing that doesn’t fit the newsletter’s typical categories is that my friend Abdo Riani just opened the doors to a completely free online summit about bootstrapping. I’m one of 100 founders he interviewed, and I think it’s going to be a lot of useful material on bootstrapping your startup. You can register here for free, and watch the interview with me on Tuesday.
Tool of the week
This free tool is great for improving your writing. Working on a blog post? Drop it into Hemingway (or use their online or desktop editors) and get automated suggestions for how to improve your prose.
Tools discovered recently
This seems kind of nifty, it lets your customers view, download, or print their monthly receipts, so you are free of customer support requests about details missing from an invoice, etc. Starts at $19/month.
Another tool to automate a routine business process, this one is a Slack bot that lets you say something like “send an NDA to firstname.lastname@example.org” and the bot takes care of the rest, then informs you when the NDA is in place. Completely free for now.
An “all in one” website engagement tool that includes live chat, call requests, event scheduling, client testimonials and a knowledge base and some more stuff. Starts free, then $25/month if you want to remove their branding, enable integrations or have more than 2 users on your end.
This is an SSL redirection service for naked domains, also known as bare or apex domains. Redirect your non www domain to your www-domain or any other domain, both for your HTTP and HTTPS traffic. Free for a single domain, then starts at 4.99 EUR per month for 6 domains.
Night Eye is a browser extension that enables dark mode on any website you visit. It doesn’t simply simply invert images, it’s smarter than that. Free, and seems good for those of us burning the midnight oil.
DesignHusky can help with logos, images, brochures, anything you need designed really. Getting a quote is free and they back it up with an unlimited revisions, satisfaction guaranteed type of warranty.
This tool adds kind of an “exit intent” survey when your customers want to end their subscription, giving them options to, for example, pause the subscription, downgrade to a smaller plan, etc., or at least give better feedback before they leave. Free trial, then $15/mo (prices increasing soon).
Podcast of the week
Seth Godin on the importance of owning the platform you are publishing on. Good stuff.
Articles for this week
Interesting take and a clearer definition of B2B2C. In a nutshell, the first B is servicing the second B but in the process gains customers © who are initially indirect but recognise their brand and may in the end become direct customers of the first B. Perhaps a model more of us should be pursuing?
An explanation of Amazon’s 14 Leadership Principles including “Customer Obsession,” “Are Right, A Lot,” and “Dive In,” with personal, real life examples for each. Good read.
A bit of a tongue-in-cheek piece about “hacks”, and a good reminder of what’s truly important for your business.
Data by ProfitWell built from over 3,000 subscription companies. Turns out churn in the SaaS and related subscription industries is in fact a lot higher than most people will claim.
That’s it for this issue
Thanks again for reading! If you have feedback on the newsletter, please email it back to me, I read every response and would love to hear from you.
P.S. This newsletter is made possible in part by my main project CrankWheel, which is a screen sharing solution for inside sales and telesales teams. We have a free-for-life plan that you can use solo or in a team — please tell your friends who work in sales!