How to use active listening and Instant Demos to increase conversion rates

A New Normal in Sales: What Can Sales Leaders Expect?

How Can Sales Leaders Adapt?

How to use Active Listening and Instant Demos

#1: Ask Smart Questions

  • What problem(s) are you trying to solve?
  • What has prompted you to solve this problem?
  • What happens if it isn’t solved?
  • What kind of timescale are you looking to implement?
  • What do you personally gain or lose if this is solved, or isn’t solved?
  • Do you have senior/owner or C-suite support for implementing this solution?
  • Do you have a budget for this?
  • How many people do you need to involve to sign-off on that budget?

#2: Listen Proactively (Active Listening)

  • Ask smart questions (see above);
  • Actually listen to your prospect;
  • Feedback/confirm your understanding of what they said;
  • Ask relevant follow-up questions.

#3: Leverage LinkedIn

  • Optimize LinkedIn profiles. Clearly show how you add value, how clients can get in touch, and how you solve problems for clients.
  • Use LinkedIn Sales Navigator. If you aren’t already subscribing, we recommend it. LinkedIn Sales Navigator starts with a 30-day free trial, and is $64.99 per month after that. You can send 20 InMail messages per month.
  • Publish content of your own (articles and posts; and work with a marketing team or outsourced supplier if you don’t have time to write this content yourself), and engage with other people’s content, especially sales prospects. Doing this before sending messages is one of the most effective ways to leverage LinkedIn.

#4: Use Instant Demos

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Jói Sigurðsson

Jói Sigurðsson

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