How to be more confident on an Online Demo

1. Know how your product/service creates value for clients

2. Have clear goals

3. Ask the right questions

Build Rapport

  • How’s business?
  • Did you have a good day/weekend? What are you up to at this weekend?
  • Can you tell me more about that?
  • I love this [insert great thing you’ve seen] about your business. How did you come up with that?
  • Your office dog is adorable. What’s his/her name?

Ask for clarity

  • Could you give me an example?
  • What would that look like?
  • How did that affect you?

Uncover objections

  • Do you have any questions so far?
  • Did I explain that clearly enough?
  • Do you have any concerns?

Qualifying questions

  • What are your biggest frustrations?
  • What problems are you having with [name a particular product or experience]?
  • Who/what do you currently use for this?
  • What do you look for in a product?
  • What things are most important to you in a product?
  • Do you have time to talk? The answer is almost always no. While it’s nice to ask permission, you risk the line going dead before you’ve even had time to fire off a meaningful question. Get straight to your points instead.
  • Have you heard of our company? Be confident enough to assume that they have, even if the chances are they haven’t.

4. Have an awesome elevator pitch

5. Know when to let silence work for you

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