Four ways to quickly build trust after a cold call

Building trust during a cold call

  1. Do your homework. Research every company before a call;
  2. Start each call on a positive note. Smile;
  3. Don’t bad-mouth the competition, even if you’re trying to dislodge an incumbent contract;
  4. Always listen, then create tailored solutions for the problems mentioned;
  5. Qualify the lead. Don’t leave that to guesswork, or hope.

Building trust after a sales call

#1: Timely follow-up

#2: Demonstrate social proof

#3: Counteract bad experiences

#4: Trust them




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Jói Sigurðsson

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