Every business is a brand, or has the potential to become a ‘brand’, and therefore benefit from an intangible but important part of the sales and marketing process, known as ‘brand equity.’

Branding means to leave a mark. When Vikings captured slaves, they were branded, as a symbol of ownership…


When the pandemic hit, in March 2020, companies had to move teams to work from home. In many cases, staff was also put on either mandatory holidays or government-supported schemes where they kept their jobs but were off work for weeks or months.

As the first phase of the pandemic…


Growing a digital agency is tough.

Most agency founders launched them out of necessity, having skills that could be turned into a career, or relevant marketing experience. Most agency founders aren’t natural business owners. …


So many sales conversations are happening over virtual sales platforms right now. CrankWheel is one of those solutions that experienced a surge in use in 2020.

We expect that trend to continue. Despite more sales teams getting back to the office in some countries, calls with screen sharing are one…


Not every company has a sales process. Even those turning over millions, with teams of outbound and inbound sales agents, could be operating in the same way as a startup. No process, no structure.

  • Sales without a process and structure isn’t repeatable and scalable.
  • How do you onboard and teach…

In outbound sales, the objective is to get a meeting with a potential sales lead. As far as you’re concerned, these are viable potential clients.

Not all of them are going to want what you are selling, but you’ve got to pick up the phone and pitch. …


Have you heard of the term “Zoom fatigue”? It’s a pandemic-era phrase, alongside words like furlough and lockdown. One of the many things society has got used to since March 2020.

It turns out even Eric Yuan, CEO of the popular video-conference tool, Zoom, can get “Zoom fatigue”.

Going from…


Getting into the software sector is a smart move, and potentially very lucrative for salespeople. Software as a Service (SaaS) is booming, and as a sector it continues to grow, with global revenues already over $105 billion, according to Gartner.

In 2020, SaaS increased in overall revenue even more than…


Over the last few decades, buyer behaviours have changed. Buyers — potential clients or customers — are more clued up now than ever. …


Performance reviews are an integral part of the work every manager does. Whether annually, or usually quarterly, it’s a great way for a manager to review everyone’s work and identify areas for improvement.

Of course, on a daily and weekly basis, managers can see who’s performing and who isn’t. …

Jói Sigurðsson

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