Digital marketing agencies can generate sales in a number of ways. Outbound campaigns, through referrals and partners, and inbound. Inbound marketing is an almost universal service offering, that marketing agencies sell. Whichever way it’s packaged up and sold. Inbound is usually a combination of a range of services, such as…

Most sales conversations are almost completely virtual, which means using video calling solutions and platforms. Buyers and salespeople prefer this approach. “Virtual sales” has simply become the way sales are done. Inbound and outbound teams are using video platforms. …

With the rise of new sales and marketing strategies, enterprises of all sizes are losing focus on testing different methods to increase their sales. Although newer sales strategies and tools are exciting to try, telesales remains one of the most effective ways to close sales and generate revenue for businesses…

Every business is a brand, or has the potential to become a ‘brand’, and therefore benefit from an intangible but important part of the sales and marketing process, known as ‘brand equity.’ Branding means to leave a mark. When Vikings captured slaves, they were branded, as a symbol of ownership…

When the pandemic hit, in March 2020, companies had to move teams to work from home. In many cases, staff was also put on either mandatory holidays or government-supported schemes where they kept their jobs but were off work for weeks or months. As the first phase of the pandemic…

Growing a digital agency is tough. Most agency founders launched them out of necessity, having skills that could be turned into a career, or relevant marketing experience. Most agency founders aren’t natural business owners. …

So many sales conversations are happening over virtual sales platforms right now. CrankWheel is one of those solutions that experienced a surge in use in 2020. We expect that trend to continue. Despite more sales teams getting back to the office in some countries, calls with screen sharing are one…

Not every company has a sales process. Even those turning over millions, with teams of outbound and inbound sales agents, could be operating in the same way as a startup. No process, no structure. Sales without a process and structure isn’t repeatable and scalable. How do you onboard and teach…

In outbound sales, the objective is to get a meeting with a potential sales lead. As far as you’re concerned, these are viable potential clients. Not all of them are going to want what you are selling, but you’ve got to pick up the phone and pitch. Outbound tactics usually…